Webstore customer service

Webstore customer service is open daily according to opening hours of the slopes, from 9:00 am to 7:15 pm.

You can contact us via email verkkokauppa@ruka.fi or via phone +358400 101 605. 

Frequently asked questions

What payments methods can I use?

You can pay with Visa or MasterCard, via Finnish Netbank accounts or MobilePay. Epass or Smartum vouchers and Finnair Plus -points can only be used at our ticket service counter. You can also Pay Later or Slice your bill with Klarna payment services.

Webstore does not approve my KeyCard number, what should I do?

You can upload your ski pass to Key Card that has digits starting with numbers 01-, 25- or 30. Make sure to fill in the digits correctly. If you have a KeyCard that starts with these numbers but our webstore can’t validate it, you need to purchase new KeyCard from the webstore or from the ticket service counter. You can also buy a new KeyCard from RukaStore or K-Market (located in Kumpare shopping centre).

Please note, that you can NOT purchase ski pass to a KeyCard that has digits starting with numbers 08, 8, 14- or 29. If you have a KeyCard starting with numbers 25, you can not use it if the card is already in use for some other ski pass (e.g. season ski pass for some other ski resort).

I uploaded the ski pass to an existing KeyCard of my own. Can I go straight to the slopes?

Yes you can. If you were successful in filling the KeyCard digits with the purchase of the ski pass, you don’t need to activate the ski pass on the ticket service counter. Your ski pass is ready to use on the date of your selection.

I rented ski equipment from the webstore. How do I pick them up at the RentalStore?

Our staff has selected the right sized equipment for you to the webstore pick up point, so you don’t have to go in the usual waiting line when arriving to the RentalStore. Please return the equipment to the same RentalStore where you picked them up.

Where can I pick up the equipment I have rented online?

We have e-Rental pick-up desks in Piste Rental ShopVuosseli Rental Shop and Valley Rental Shop. Piste Rental Shop is located right under the front slopes in Ruka Village. Vuosseli Rental Shop is located in Ruka east, next to VuosseliExpress ski lift substation and near Rosa & Rudolf Family Park. Valley Rental Shop is located in RukaValley hotel, near Rosa & Rudolf Family Park.

Why do you ask my skill level when renting equipment online?

We want to know your skill level, because it determinates what kind of equipment is the most suitable for your needs. We have quality equipment for all skill levels, so keep in mind that expert’s equipment might not be the best choice for a beginner.

Why do you want to know my weight?

When renting equipment, we need your weight information so we can adjust the din-levels right for your skis so your day on the slopes is as smooth as possible. If you don’t know the exact numbers, give us your best estimation. We will re-adjust the skis if needed.

What if I rent equipment online and the boots are not the right fit?

We recommend choosing a size that you normally use in your everyday shoes – there’s no need to leave extra room for in the boots, so you get the best support on the slopes. Try the ski /snowboard boots on when picking up the equipment – if it is not the right size, we will find you a better fit. The sizes are in Euro and in centimeters.